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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
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