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~isPartOf:"The journal of media economics"
~person:"Reid, Leonard N."
~person:"Soh, Hyeonjin"
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The journal of media economics
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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