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Boost movie ticket sales by location-based advertising : a Bayesian VAR approach
Fang, Zheng
;
Yang, Yang
;
Xu, Yanyan
;
Li, Wei
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011742237
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