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~isPartOf:"The journal of media economics"
~subject:"Television advertising"
~type_genre:"Article in journal"
~type_genre:"Geschäftsbericht"
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Television advertising
Fernsehsender
24
Television industry
24
USA
24
United States
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18
Rundfunksender
18
Market structure
5
Marktstruktur
5
Broadcasting law
4
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Oligopol
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Oligopoly
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Rundfunkrecht
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Television programme
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Cable television
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2002
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Einstein, Mara
1
Hansen, Bodil O.
1
Häckner, Jonas
1
Keiding, Hans
1
Nyberg, Sten
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The journal of media economics
International journal of industrial organization
2
JMM : the international journal on media management
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of industrial organization : RIO
1
The B.E. journal of economic analysis & policy
1
The B.E. journal of theoretical economics
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ĖKO : vserossijskij ėkonomičeskij žurnal
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ECONIS (ZBW)
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1
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
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2
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
Saved in:
3
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
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