//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of media economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ad journal"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Print advertising
10
Printwerbung
10
Theorie
4
Theory
4
USA
4
United States
4
Press publisher
3
Presseverlag
3
Competition
2
Einnahmen
2
Revenue
2
Wettbewerb
2
1990-1991
1
1990-1994
1
1994
1
1999
1
Advertising
1
Advertising media
1
Bevölkerungsstruktur
1
Consumers
1
Demographic structure
1
Deutschland
1
Duopol
1
Duopoly
1
France
1
Frankreich
1
Germany
1
Gewinn
1
Großbritannien
1
Hörfunkwerbung
1
Italien
1
Italy
1
Magazine
1
Media usage
1
Mediennutzung
1
Monopol
1
Monopoly
1
Preismanagement
1
Preistheorie
1
Preiswettbewerb
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Smith, Ken
3
King, Karen Whitehill
1
Koschat, Martin A.
1
Lee, Soobum
1
Manduchi, Agostino
1
Martin, Hugh J.
1
Picard, Robert G.
1
Putsis, William P.
1
Reid, Leonard N.
1
Resende, Joana
1
Shaver, Mary Alice
1
Soh, Hyeonjin
1
Sonnac, Nathalie
1
Wiltse, Eric
1
more ...
less ...
Published in...
All
The journal of media economics
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Circulations, revenues, and profits in a newspaper market with fixed advertising costs
Manduchi, Agostino
;
Picard, Robert G.
- In:
The journal of media economics
22
(
2009
)
4
,
pp. 211-238
Persistent link: https://www.econbiz.de/10003941061
Saved in:
2
The economic advantage of being the "voice of the majority"
Resende, Joana
- In:
The journal of media economics
21
(
2008
)
3
,
pp. 158-190
Persistent link: https://www.econbiz.de/10003807384
Saved in:
3
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
4
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
Saved in:
5
Who wants you when you're old and poor? : Exploring the economics of media pricing
Koschat, Martin A.
;
Putsis, William P.
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001513102
Saved in:
6
Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
Saved in:
7
Preprints versus display advertising : which is more profitable for nondaily newspapers?
Smith, Ken
- In:
The journal of media economics
12
(
1999
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10001441932
Saved in:
8
The political economy of the Russian newspaper industry
Lee, Soobum
- In:
The journal of media economics
11
(
1998
)
2
,
pp. 57-71
Persistent link: https://www.econbiz.de/10001239173
Saved in:
9
Intermedia competition for advertising in small daily markets
Smith, Ken
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 29-45
Persistent link: https://www.econbiz.de/10001201602
Saved in:
10
Application of pricing theory in studies of pricing behavior and rate strategy in the newspaper industry
Shaver, Mary Alice
- In:
The journal of media economics
8
(
1995
)
2
,
pp. 49-59
Persistent link: https://www.econbiz.de/10001186536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->