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~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"De Chernatony, Leslie"
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Consumer behaviour
2
Konsumentenverhalten
2
Advocacy
1
Brand
1
Brand engaement
1
Brand image
1
Brand love
1
Brand management
1
Emotion
1
Facebook
1
Geschenk
1
Gifts
1
Markenartikel
1
Markenführung
1
Markenimage
1
Sales promotion
1
Self-expressive brands
1
Social Web
1
Social web
1
Verkaufsförderung
1
Viral marketing
1
Virales Marketing
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Word of mouth (WOM)
1
consumer behaviour
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De Chernatony, Leslie
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
European journal of marketing : EJM
3
Working paper series / The City University Business School
3
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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