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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand image"
~subject:"packaging"
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Brand image
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Consumer behaviour
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Brand imitation strategy
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Copycat
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Creativity theory
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Handelsmarke
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Hedonic and utilitarian consumption
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Griffin, William Glenn
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Khan, Huda
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Lee, Richard
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The journal of product & brand management
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
International journal of islamic marketing and branding
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International journal of retail & distribution management
2
International journal of wine business research : IJWBR
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Journal of retailing
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Psychology & marketing
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asia Pacific journal of marketing and logistics
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Australasian accounting business and finance journal : AABF
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Brands : interdisciplinary perspectives
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Business and Economic Research : BER
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European research studies
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International journal of business excellence : IJBEX
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International journal of logistics : research and applications
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International journal of management practice : IJMP
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International journal of market research
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International journal of production research
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International journal of services and operations management
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International journal of strategic business alliances
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of euromarketing
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Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international business and economics : JIBE
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Journal of international marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Logistics
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Logistics research
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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2
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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