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~isPartOf:"The journal of product & brand management"
~person:"Abratt, Russell"
~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~person:"Vallaster, Christine"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
~type_genre:"Aufsatz in Zeitschrift"
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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