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~isPartOf:"The journal of product & brand management"
~person:"Abratt, Russell"
~subject:"Brand"
~type_genre:"Article in journal"
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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