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~isPartOf:"The journal of product & brand management"
~person:"Alwi, S. F. Syed"
~person:"Balmer, John M. T."
~subject:"Corporate brand"
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The journal of product & brand management
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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