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~isPartOf:"The journal of product & brand management"
~person:"Alwi, S. F. Syed"
~person:"Balmer, John M. T."
~subject:"Markenarchitektur"
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The journal of product & brand management
The journal of brand management : an international journal
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European journal of marketing : EJM
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Working paper series / Bradford University School of Management
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Advances in corporate branding
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Corporate communications : an international journal
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Journal of business research : JBR
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Foundations of corporate heritage
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International studies of management and organization
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Journal of Brand Management: Advanced Collections
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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