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~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Chaput, Luciana"
~subject:"Celebrity endorsement"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Celebrity endorsement
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Bendoni, Wendy K.
Chaput, Luciana
Wallace, Elaine
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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