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~isPartOf:"The journal of product & brand management"
~person:"Breazeale, Michael"
~person:"Chipp, Kerry Fiona"
~person:"Cho, Su Yeon"
~person:"Morgan-Thomas, Anna"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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The journal of product & brand management
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Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
Saved in:
2
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
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