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~isPartOf:"The journal of product & brand management"
~person:"Breazeale, Michael"
~person:"Cho, Su Yeon"
~person:"Morgan-Thomas, Anna"
~subject:"Brand engagement"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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