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~isPartOf:"The journal of product & brand management"
~person:"Burmann, Christoph"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Glaubwürdigkeit"
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Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
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