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~isPartOf:"The journal of product & brand management"
~person:"Cai, Jian"
~subject:"Celebrity endorsement"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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