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~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Choi, Woo Jin
Kumar, V.
Guzman, Francisco
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Veloutsou, Cleopatra
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The journal of product & brand management
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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