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~isPartOf:"The journal of product & brand management"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
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The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising research
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
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Cutting edge international research
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EAA Series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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New directions in international advertising research
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Springer Gabler Research
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The international review of retail, distribution and consumer research
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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