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~isPartOf:"The journal of product & brand management"
~person:"Greyser, Stephen A."
~subject:"Marketing management"
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The journal of product & brand management
The journal of brand management : an international journal
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The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
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