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~isPartOf:"The journal of product & brand management"
~person:"Halaszovich, Tilo F."
~subject:"Markenartikel"
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Customer-brand engagement and Facebook fan-page "Like"-intention
Halaszovich, Tilo F.
;
Nel, Jacques
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011700718
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