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~isPartOf:"The journal of product & brand management"
~person:"Hegner, Sabrina"
~subject:"Brand image"
~subject:"E-commerce"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
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Hegner, Sabrina
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
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2
Badrinarayanan, Vishag
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Stoel, Leslie
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Trudeau H., Sabrina
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Watchravesringkan, Kittichai
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The journal of product & brand management
The journal of brand management : an international journal
2
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Tourism and hospitality research : THR
1
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Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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