//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Japutra, Arnold"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
E-commerce
Service quality
Beziehungsmarketing
1
Brand
1
Brand engagement
1
Consumer behaviour
1
Crowdsourcing
1
Firm-generated innovation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Relationship marketing
1
Relationship norms
1
Self-brand connection
1
Social Web
1
Social web
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Japutra, Arnold
Mattila, Anna S.
Paul, Justin
Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Khan, Huda
2
Khan, Sameeullah
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Michaelidou, Nina
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
11
Journal of retailing and consumer services
10
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of strategic marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
International journal of consumer studies
2
International journal of market research
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Services marketing quarterly
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->