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~isPartOf:"The journal of product & brand management"
~person:"Lee, Richard"
~subject:"Brand management"
~subject:"Credit cards"
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Brand management
Credit cards
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Lee, Richard
Guzman, Francisco
9
Fetscherin, Marc
4
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3
Rindell, Anne
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The journal of product & brand management
Australasian marketing journal
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
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The journal of consumer marketing
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The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
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2
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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