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~isPartOf:"The journal of product & brand management"
~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
~type:"article"
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Social Web
Beziehungsmarketing
1
Brand authenticity
1
Brand management
1
Consumer behaviour
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1
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1
Familienunternehmen
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Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Wallace, Elaine
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Stavros, Constantino
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The journal of product & brand management
Computer-mediated marketing strategies : social media and online brand communities
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European management journal
1
Global business & economics review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of vocational behavior
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Leveraging computer-mediated marketing environments
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Marketing : ZFP ; journal of research and management
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The journal of brand management : an international journal
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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