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~isPartOf:"The journal of product & brand management"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand equity
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Schivinski, Bruno
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The journal of product & brand management
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Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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