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~isPartOf:"The journal of product & brand management"
~person:"Shobeiri, Saeed"
~subject:"Brand management"
~subject:"Credit cards"
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Shobeiri, Saeed
Guzman, Francisco
9
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The journal of product & brand management
The marketing review
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Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
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2
The relative impacts of experiential and transformational benefits on consumer-brand relationship
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011587860
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