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~isPartOf:"The journal of product & brand management"
~person:"Sreejesh, S."
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Brand management
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
1
Brand globalness
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Brand image
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Brand jealousy
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Brand love
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Customer engagement
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Intention to pay price premium
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Luxury brand aspiration
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Luxury brand attachment
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Luxury goods
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Sreejesh, S.
Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
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Leingpibul, Thaweephan
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Maehle, Natalia
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Odoom, Raphael
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Pinto, Diego Costa
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Sarkar, Abhigyan
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Shobeiri, Saeed
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Trudeau H., Sabrina
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Augusto, Mário Gomes
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The journal of product & brand management
Journal of business research : JBR
2
European journal of marketing
1
International journal of emerging markets
1
The journal of brand management : an international journal
1
Theoretical economics letters
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ECONIS (ZBW)
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
2
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
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