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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
~subject:"Persönlichkeitspsychologie"
~subject:"Social Web"
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Brand image
Persönlichkeitspsychologie
Social Web
Beziehungsmarketing
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Customer retention
3
Konsumentenverhalten
3
Kundenbindung
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Markenführung
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Markenimage
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Markentreue
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Relationship marketing
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Personality psychology
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Brand
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Brand attachment
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Brand experience
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Consumer engagement
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Consumer-brand identification
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Customer satisfaction
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Facebook
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Internet marketing
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Kundenzufriedenheit
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Markenartikel
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Need for uniqueness
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Online brand community
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Online-Marketing
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Self-congruity
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Self-image enhancement
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Social impact
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Social web
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Behi, Azza Temessek
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Belaid, Samy
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Chieng, Fayrene
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Faßnacht, Martin
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Kingshott, Russel PJ
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Roy, Rajat
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The journal of product & brand management
Journal of retailing and consumer services
5
Computer-mediated marketing strategies : social media and online brand communities
4
How to succeed in the digital age : strategies from 17 top managers
4
Journal of business research : JBR
4
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Cogent business & management
2
Cruise business development : safety, product design and human capital
2
Exploring the rise of fandom in contemporary consumer culture
2
Forschungsgruppe Konsum und Verhalten
2
International journal of economic research
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of marketing analytics : JMA
2
Progress in IS
2
Psychology & marketing
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Conference proceedings trends in business communication 2016
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
Driving innovation and business success in the digital economy
1
Electronic commerce research and applications
1
European journal of international management : EJIM
1
European journal of marketing
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Galileo Computing
1
Handbook of research on integrating social media into strategic marketing
1
IEEE transactions on engineering management : EM
1
Information systems and e-business management : ISeB
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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