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~isPartOf:"The journal of product & brand management"
~subject:"Brand"
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Brand
Fashion
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12
Brand management
10
Consumer behaviour
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10
Fashion marketing
6
Brand image
4
Internet marketing
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Bekleidungsindustrie
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Clothing industry
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Luxury goods
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Luxusgüter
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Marketingmanagement
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Textile distribution
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Textilhandel
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Brand luxury
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Luxury branding
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Bendoni, Wendy K.
1
Cho, Jung Rim
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Cooper, Tony
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Dobele, Angela R.
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Hughes, Mine Üçok
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Kim, Sanghee
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Lee, Jung Eun
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The journal of product & brand management
Journal of fashion marketing and management
20
Journal of retailing and consumer services
8
The journal of brand management : an international journal
8
Journal of global fashion marketing : JGfM
7
Journal of business research : JBR
3
Business Analytics
2
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
Economic geography
2
International journal of business and globalisation : IJBG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Springer eBook Collection
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Baltic Journal of Economic Studies
1
Biblioteca dell'economia d'azienda
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and branding geographies
1
Business history
1
Cogent business & management
1
Competition & change : the journal of global business and political economy
1
Country of origin effect : looking back and moving forward
1
Economic inquiry : journal of the Western Economic Association International
1
Enterprise & society : the international journal of business history
1
EuroMed journal of business
1
Expert journal of marketing
1
Fashion branding and communication : core strategies of European luxury brands
1
Future Business Journal
1
Gadjah Mada international journal of business
1
Geografiska regionstudier
1
Global business review
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
IU discussion papers - Marketing & Kommunikation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Inside marketing : practices, ideologies, devices
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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