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~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
Consumer behaviour
Beziehungsmarketing
3
Brand loyalty
3
Brand management
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Customer retention
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Konsumentenverhalten
3
Kundenbindung
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Markenführung
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Markenimage
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Relationship marketing
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Behi, Azza Temessek
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The journal of product & brand management
Journal of retailing and consumer services
19
Journal of business research : JBR
13
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Journal of consumer behaviour : an international research review
4
Journal of marketing analytics : JMA
4
Psychology & marketing
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Services marketing quarterly
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The international review of retail, distribution and consumer research
3
The service industries journal
3
Tourism management : research, policies, practice
3
Dissertation Series CentER
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Edition Wissenschaft Apprimus
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European journal of marketing
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Forschungsgruppe Konsum und Verhalten
2
Harvard business review : HBR
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal for global business advancement : JGBA
2
Journal of African business
2
Journal of Indian business research
2
Journal of business economics and management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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