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~isPartOf:"The journal of product & brand management"
~subject:"Brand love"
~subject:"Consumer behavior"
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Brand love
Consumer behavior
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Corporate Social Responsibility
16
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33
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33
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English
33
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Guzman, Francisco
2
Loureiro, Sandra Maria Correia
2
Wallace, Elaine
2
Ahmad, Fayez
1
Alvarado-Karste, Diego
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Banerjee, Saikat
1
Barbarossa, Camilla
1
Basu, Meheli
1
Boulanger, Michèle
1
Buil, Isabel
1
Carnevale, Marina
1
Cárdenas, Ronald Sebastián Angola
1
De Chernatony, Leslie
1
Eastman, Jacqueline Kilsheimer
1
Faulkner, Margaret
1
Fenko, Anna
1
Fetscherin, Marc
1
Gaczek, Piotr
1
Garcés, Dayana Lisseth Sánchez
1
Gonçalves Filho, Cid
1
Gupta, Mansi
1
Halkias, Georgios
1
Han, Bangwool
1
Hegner, Sabrina
1
Huber, Frank
1
Jain, Varsha
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Joshi, Rakesh Mohan
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Kachersky, Luke
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Kapferer, Jean-Noël
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Karjaluoto, Heikki
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Kaufmann, Hans Rüdiger
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Khan, Jashim
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Kidwell, Blair
1
Kim, Hye-yŏng
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Kim, Sanghee
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Kiuru, Katrine
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Kuo, Hsiao-ching
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The journal of product & brand management
Journal of business research : JBR
71
Journal of retailing and consumer services
56
International journal of hospitality management
24
Technological forecasting & social change : an international journal
19
International journal of contemporary hospitality management
17
European journal of marketing
13
Journal of economic psychology : research in economic psychology and behavioral economics
12
Marketing letters : a journal of research in marketing
12
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
11
Journal of international consumer marketing
11
Journal of Islamic marketing
10
Journal of business ethics : JOBE
10
Journal of consumer marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
European journal of marketing : EJM
9
Marketing intelligence & planning
9
Journal of behavioral and experimental economics
8
The journal of brand management : an international journal
8
The journal of consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of sports marketing & sponsorship
7
International journal of wine business research
7
Tourism management : research, policies, practice
7
Cleaner and responsible consumption
6
Electronic commerce research
6
International review on public and non-profit marketing
6
Journal of economic behavior & organization : JEBO
6
Journal of fashion marketing and management
6
Qualitative market research : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Energy economics
5
International journal of production economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of services marketing
5
Wine Economics and Policy
5
Business horizons
4
Electronic commerce research and applications
4
European management journal
4
Food policy : economics planning and politics of food and agriculture
4
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ECONIS (ZBW)
33
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33
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1
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
5
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
6
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
9
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
10
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
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