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~isPartOf:"The journal of product & brand management"
~subject:"Brand love"
~type_genre:"Aufsatz in Zeitschrift"
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Brand love
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
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Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
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Aufsatz in Zeitschrift
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16
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16
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Guzman, Francisco
2
Wallace, Elaine
2
Ahmad, Fayez
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Boulanger, Michèle
1
Buil, Isabel
1
De Chernatony, Leslie
1
Eastman, Jacqueline Kilsheimer
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Fenko, Anna
1
Fetscherin, Marc
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Gonçalves Filho, Cid
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Hegner, Sabrina
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Huber, Frank
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Kapferer, Jean-Noël
1
Karjaluoto, Heikki
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Kaufmann, Hans Rüdiger
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Khan, Jashim
1
Kim, Hye-yŏng
1
Kiuru, Katrine
1
Li, Yuan
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Meyer, Frederik
1
Mundel, Juan
1
Munnukka, Juha
1
Pagani, Margherita
1
Pastore, Alberto
1
Pelet, Jean-Eric
1
Sarkar, Abhigyan
1
Schmid, David Alexander
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Shin, Hyunju
1
Song, Sanga
1
Souki, Gustavo Quiroga
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Sreejesh, S.
1
Stefuryn, Maryana
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Teravest, Annemiek
1
Torres, Pedro M.
1
Valette-Florence, Pierre
1
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The journal of product & brand management
Journal of business research : JBR
10
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of hospitality management
4
Journal of Islamic marketing
4
Journal of consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of emerging markets
2
International review on public and non-profit marketing
2
Journal of air transport management
2
Journal of hospitality marketing & management
2
Journal of marketing analytics : JMA
2
Management decision
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
The journal of asset management
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Asia-Pacific journal of business administration
1
Cogent business & management
1
Corporate reputation review
1
EuroMed journal of business
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Future Business Journal
1
Global business review
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of contemporary marketing science
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
16
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16
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1
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
4
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
5
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
6
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
10
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
1
2
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