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~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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Consumer behaviour
Fashion
12
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12
Brand management
10
Konsumentenverhalten
10
Markenführung
10
Fashion marketing
6
Brand
4
Brand image
4
Internet marketing
4
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4
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4
Online-Marketing
4
Bekleidungsindustrie
3
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3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
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3
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3
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3
Textile distribution
3
Textilhandel
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Bhaduri, Gargi
2
Bendoni, Wendy K.
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Ha-Brookshire, Jung E.
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The journal of product & brand management
Journal of fashion marketing and management
142
Journal of retailing and consumer services
76
Journal of business research : JBR
46
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
27
International journal of retail & distribution management
26
The international review of retail, distribution and consumer research
20
Asia Pacific journal of marketing and logistics
16
Young consumers : insight and ideas for responsible marketers
16
Cogent business & management
14
International journal of retail and distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Psychology & marketing
10
The journal of brand management : an international journal
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of global marketing
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Business strategy and the environment
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Global business review
5
International journal of production research
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
SpringerLink / Bücher
5
Australasian marketing journal
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of emerging markets
4
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
4
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in
fashion
retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
5
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
6
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
8
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
9
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
10
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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