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~isPartOf:"The journal of product & brand management"
~subject:"Corporate social responsibility"
~subject:"Luxury goods"
~subject:"Mode"
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Corporate social responsibility
Luxury goods
Mode
Fashion
12
Consumer behaviour
10
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10
Brand management
9
Markenführung
9
Fashion marketing
6
Brand image
4
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Bhaduri, Gargi
2
Bendoni, Wendy K.
1
Calvo Dopico, Domingo
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Calvo Porral, Cristina
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Cooper, Tony
1
Czarnecka, Barbara
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De Vita, Jennifer
1
Dobele, Angela R.
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Gamliel, Eyal
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Ha-Brookshire, Jung E.
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The journal of product & brand management
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
12
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10
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12
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date (oldest first)
1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
3
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
4
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
6
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
7
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
9
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna
;
Lecki, Natascha Katharina
;
Lebcir, Mohamed
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
Saved in:
10
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
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