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~isPartOf:"The journal of product & brand management"
~subject:"Internationale Beschaffung"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
Internet marketing
Fashion
12
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12
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10
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10
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10
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6
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4
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Bendoni, Wendy K.
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The journal of product & brand management
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
International journal of advertising : the review of marketing communications
3
Electronic commerce research
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European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
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Journal of promotion management : innovations in planning and applied research
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Baltic Journal of Economic Studies
1
Business & professional ethics journal
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CDR working papers
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Central European business review : CEBR
1
Competition & change : the journal of global business and political economy
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
European management journal
1
European research on management and business economics
1
Expert journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
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International business and economics research journal
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International journal of business and economic sciences applied research : IJBESAR
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ECONIS (ZBW)
4
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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