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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Internet marketing
Online-Handel
Fashion
12
Mode
12
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Fashion marketing
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Online-Marketing
4
Bekleidungsindustrie
3
Clothing industry
3
Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Social Web
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Social media
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Social web
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Textile distribution
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Textilhandel
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Luxury branding
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Bendoni, Wendy K.
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Dobele, Angela R.
1
Hughes, Mine Üçok
1
Mao, Wen
1
Pehlivan, Ekin
1
Pontes, Nicolas
1
Schivinski, Bruno
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Sihvonen, Jenniina
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Stavropoulos, Vasileios
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Stavros, Constantino
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Turunen, Linda Lisa Maria
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The journal of product & brand management
Journal of fashion marketing and management
24
Journal of retailing and consumer services
24
Journal of business research : JBR
12
Journal of global fashion marketing : JGfM
9
Cogent business & management
8
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail & distribution management
5
International journal of retail and distribution management
5
Springer eBook Collection
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
The journal of brand management : an international journal
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
European journal of international management : EJIM
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : innovations in planning and applied research
3
Young consumers : insight and ideas for responsible marketers
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Edition Wissenschaft - Apprimus
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European management journal
2
Innovatives Markenmanagement
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Fashion Marketing and Management
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
4
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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