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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Produktqualität"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Article in journal"
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Internet marketing
Produktqualität
Relationship marketing
United States
Brand management
385
Markenführung
385
Consumer behaviour
308
Konsumentenverhalten
308
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
101
Social Web
57
Social web
57
Online-Marketing
47
Advertising effects
35
Marketing management
35
Marketingmanagement
35
Werbewirkung
35
Brand loyalty
34
Luxury goods
32
Luxusgüter
32
Emotion
31
Markentreue
25
Social media
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
Brand extension
21
Markentransfer
21
Viral marketing
21
Virales Marketing
21
Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Product quality
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Vertrauen
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Article in journal
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157
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4
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English
157
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Dunes, Mathieu
2
Fang, Xiang
2
Füller, Johann
2
Hollebeek, Linda D.
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Pras, Bernard
2
Stavros, Constantino
2
Tseng, Timmy H.
2
Vera, Jorge
2
Wallace, Elaine
2
Abadi, Sarah
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Amujo, Olusanmi
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Ar, Aybeniz Akdeniz
1
Arcand, Manon
1
Areni, Charles Scott
1
Ashill, Nicholas Jeremy
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bai, Rubing
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
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Published in...
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The journal of product & brand management
Journal of business research : JBR
242
The journal of brand management : an international journal
161
Journal of retailing and consumer services
156
International journal of hospitality management
72
Psychology & marketing
66
International journal of internet marketing and advertising : IJIMA
60
Asia Pacific journal of marketing and logistics
44
European journal of marketing : EJM
44
Journal of promotion management : innovations in planning and applied research
42
Cogent business & management
41
Journal of marketing communications
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of strategic marketing
39
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing management : MM
33
Journal of travel and tourism marketing
33
International journal of advertising : the review of marketing communications
31
Journal of advertising research
31
Journal of marketing
31
Journal of fashion marketing and management
29
International journal of contemporary hospitality management
28
Journal of hospitality marketing & management
28
Journal of promotion management : JPM
27
Business horizons
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
The journal of consumer marketing
25
Journal of international consumer marketing
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
22
Journal of internet commerce
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The IUP journal of brand management : IJBRM
20
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ECONIS (ZBW)
157
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157
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
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