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~isPartOf:"The journal of product & brand management"
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
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Lieferantenmanagement
Relationship marketing
Brand management
386
Markenführung
386
Consumer behaviour
306
Konsumentenverhalten
305
Brand image
286
Markenimage
286
Brand
194
Markenartikel
192
Beziehungsmarketing
111
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
USA
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
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4
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Article
117
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1
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118
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118
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1
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English
118
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Guzman, Francisco
7
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Baumgarth, Carsten
2
Broyles, S. Allen
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Odoom, Raphael
2
Thaweephan Leingpibul
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Ahmad, Fayez
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
1,021
Journal of business research : JBR
834
Journal of retailing and consumer services
605
International journal of production economics
487
The journal of business & industrial marketing
406
SpringerLink / Bücher
370
International journal of production research
350
International journal of hospitality management
288
European journal of operational research : EJOR
267
The journal of services marketing
231
Journal of the Academy of Marketing Science
201
The service industries journal
201
Journal of strategic marketing
178
Gabler Edition Wissenschaft
171
Journal of purchasing and supply management
164
Journal of business-to-business marketing
154
Journal of marketing
148
International journal of electronic customer relationship management : IJECRM
142
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
124
International journal of contemporary hospitality management
121
Journal of retailing
119
Journal of travel and tourism marketing
119
Journal of service management
118
Marketing intelligence & planning
118
Tourism management : research, policies, practice
118
Cogent business & management
117
Journal of hospitality marketing & management
116
The journal of brand management : an international journal
116
European journal of marketing : EJM
113
Journal of operations management
113
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
111
Production and operations management : an international journal of the Production and Operations Management Society
111
International journal of procurement management
104
Psychology & marketing
101
Journal of marketing management : MM
100
Transportation research / E : an international journal
100
Services marketing quarterly
99
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ECONIS (ZBW)
118
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118
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
8
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
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