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~isPartOf:"The journal of product & brand management"
~subject:"Luxusgüter"
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Luxusgüter
Fashion
12
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Brand management
10
Consumer behaviour
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10
Markenführung
10
Fashion marketing
6
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4
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Textile distribution
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Bendoni, Wendy K.
1
Bhaduri, Gargi
1
Cho, Jung Rim
1
Hughes, Mine Üçok
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Lee, Jung Eun
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Pehlivan, Ekin
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Stanforth, Nancy
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The journal of product & brand management
Journal of fashion marketing and management
35
Journal of business research : JBR
22
Journal of global fashion marketing : JGfM
17
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Schriftenreihe Studien zum Konsumentenverhalten
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1
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
2
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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