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~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
~subject:"Steuer"
~subject:"Sugar"
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The journal of product & brand management
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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