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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Online-Handel"
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Marketing management
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The journal of product & brand management
Journal of retailing and consumer services
21
Journal of fashion marketing and management
16
Journal of business research : JBR
14
Journal of global fashion marketing : JGfM
10
Cogent business & management
6
International journal of retail & distribution management
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Asia Pacific journal of marketing and logistics
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Electronic commerce research
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International journal of business and globalisation : IJBG
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International journal of retail and distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The international review of retail, distribution and consumer research
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Fashion marketing
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International journal of islamic marketing and branding
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Central European business review : CEBR
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Digital business
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European journal of international management : EJIM
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European management journal
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of risk and financial management : JRFM
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Qualitative market research : an international journal
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Working papers / Harvard Business School, Division of Research
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
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Academic journal of economic studies
1
Akzente
1
Annals in social responsibility : ASR
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BTE-Fachdokumentation
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Berichte aus Energie- und Umweltforschung
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Brands : interdisciplinary perspectives
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Business and Economic Research : BER
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Business ethics and leadership : BEL
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Contemporary management and global leadership for sustainability
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Corporate governance : international journal of business in society
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Creating a sustainable competitive position : ethical challenges for international firms
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
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