//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Delgado-Ballester, Elena"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand attack
1
Brand image
1
Brand management
1
Brand misconduct
1
Brand misconduct appraisals
1
Civic engagement
1
Closeness
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Moral inequity
1
Narcissism
1
Online firestorm
1
Online-Marketing
1
Outrage
1
Prosocial behaviour
1
Proximity
1
Severity
1
Twitterstorm
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bernal, Alicia
1
Delgado-Ballester, Elena
1
López-López, Inés
1
Published in...
All
The journal of product & brand management
European journal of marketing : EJM
8
European Journal of Marketing
7
Psychology & marketing
3
EuroMed journal of business
2
European journal of management and business economics : EJM&BE
2
International journal of electronic commerce : IJEC
2
Journal of Product & Brand Management
2
Journal of retailing and consumer services
2
Universia business review : revista trimestral de Dirección de Empresas
2
EuroMed Journal of Business
1
European Journal of Innovation Management
1
European Journal of Management and Business Economics (EJM&BE)
1
Fundamentals of marketing research ; Vol. 3
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Online Information Review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->