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The journal of product & brand management
The journal of brand management : an international journal
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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2
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
3
Guest editorial: Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol
;
Singh, Jatinder J.
;
Casabayó, Mònica
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 436-439
Persistent link: https://www.econbiz.de/10010217463
Saved in:
4
Key changes and challenges for brands in an uncertain environment
Iglesias, Oriol
;
Singh, Jatinder J.
;
Casabayó, Mònica
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 436-440
Persistent link: https://www.econbiz.de/10009333212
Saved in:
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