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~isPartOf:"The journal of product & brand management"
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Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.
;
Woodham, Omar P.
;
McNeil, Kimberly R.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
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