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The journal of product & brand management
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2005 International Congress, August 23-27, 2005, Copenhagen, Denmark
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Impact of brand familiarity on
attitude
formation
: insights and generalizations from a meta-analysis
Ladeira, Wagner Junior
;
Santiago, Joanna Krywalski
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1168-1179
Persistent link: https://www.econbiz.de/10013429136
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