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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Business horizons
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European management journal
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Humanomics: The International Journal of Systems and Ethics
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International Journal of Innovation and Technology Management (IJITM)
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International journal of entrepreneurship and small business : IJESB
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International journal of human resource management
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International journal of intellectual property management : IJIPM
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International journal of organizational analysis
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International review on public and non-profit marketing
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Journal of Business Ethics
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Journal of Women's Entrepreneurship and Education
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Journal of change management : a major new, international quarterly
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Journal of economic behavior & organization : JEBO
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Journal of health organization and management
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Journal of management studies : JMS
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Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
2
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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