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~isPartOf:"The journal of product & brand management"
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Brand image
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Consumer behaviour
2
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Markenimage
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Advertising effects
1
Aftermarket offerings
1
Brand management
1
Brand memory
1
Brand prominence
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Crowdfunding
1
Graphic design elements
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Markenführung
1
Narrative language style
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Optimal configuration
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Product Placement
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Product placement
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Prominence
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Qualitative comparative analysis
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The journal of product & brand management
Journal of business research : JBR
8
Working papers / Institute of Mathematical Economics, Universität Bielefeld
5
Journal of retailing and consumer services
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Tinbergen Institute Discussion Papers
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European journal of marketing
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Games
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Homo oeconomicus
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International journal of industrial organization
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Journal of economic behavior & organization : JEBO
2
Journal of global fashion marketing : JGfM
2
Journal of internet commerce
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Journal of management information systems : JMIS
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MPRA Paper
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The journal of brand management : an international journal
2
Tinbergen Institute Discussion Paper
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Advances in accounting behavioral research
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Arts marketing : an international journal ; AM
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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BERG Working Paper Series
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Biometrics and neuroscience research in business and management : advances and applications
1
CEPR Discussion Papers
1
CIRANO Working Papers
1
Corporate reputation review : an international journal
1
Department of Economics discussion paper series / University of Oxford
1
Discussion Paper / Tilburg University, Center for Economic Research
1
Discussion Paper Serie B
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Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics
1
Economic theory
1
Games and economic behavior
1
Global aspects of reputation and strategic management
1
IESA Working Papers Series
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Information economics and policy : IEP
1
International Journal of Online Marketing (IJOM)
1
International journal of advertising : the review of marketing communications
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International journal of business and economics research : IJBER
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ECONIS (ZBW)
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A brand
prominence
perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
2
Configurating product placement
prominence
on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
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