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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
Antecedents and outcomes of employee-based brand equity
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
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Innovatives Markenmanagement
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European journal of marketing : EJM
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Innovative Markenführung und -implementierung
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Research
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The journal of brand management : an international journal
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing : ZFP ; journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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The Routledge companion to contemporary brand management
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in corporate branding
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Beiträge zum Produkt-Marketing
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Best practice der Markenführung
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Brand the Future : systematische Markenentwicklung im B2B
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Consumer behavior analysis : (a) rational approach to consumer choice
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate communications : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
2
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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