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~isPartOf:"The journal of product & brand management"
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Emotion
39
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Brand
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Markenartikel
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Lee, Sang Bong
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The journal of product & brand management
Journal of business research : JBR
247
International journal of hospitality management
172
Journal of retailing and consumer services
154
Journal of business ethics : JOBE
106
Tourism management : research, policies, practice
93
Psychology & marketing
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
78
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
67
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
50
Journal of behavioral decision making
50
Journal of vocational behavior
50
Journal of hospitality marketing & management
48
SpringerLink / Bücher
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of economic behavior & organization : JEBO
46
The journal of brand management : an international journal
46
The service industries journal
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
The journal of services marketing
45
Tourism management perspectives : TMP
45
Journal of managerial psychology
42
Discussion paper series / IZA
41
Journal of marketing research : JMR
41
Human relations
40
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
Cogent business & management
37
Research companion to emotion in organizations
36
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
Journal of marketing management : MM
32
International journal of consumer studies
31
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ECONIS (ZBW)
39
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
3
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
4
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
5
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
6
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
7
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
10
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
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