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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Brand Extension"
~subject:"Perceived Fit"
~type_genre:"Article in journal"
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Brand Extension
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Joshi, Richa
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The journal of product innovation management : an international publication of the Product Development & Management Association
Vision : the journal of business perspective
International journal of economic perspectives : IJEP
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of international trade & commerce
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ECONIS (ZBW)
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Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
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2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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